Yonder
Yonder was a branding project that I developed from scratch. For this project, we were asked to come up with a company and complete a concept and branding guidelines. Going through this process was helpful in understanding the totality of a brand and what makes a company unique. Following this part of the project, I developed a website to further the brand.
Yonder is an app that helps you discover campgrounds and connect with other campers. The app curates different campgrounds for you based on your interests and favorite activities. The target audience for this app is people who love adventure and the outdoors. From young adults to families, Yonder wants to help connect you back to nature and those who appreciate it as much as you do.
While Yonder was designed to be used through an app, for a web design class I took advantage of the branding to create a web version for the site. The site was designed through WordPress and utilized custom CSS.
